Marketing workshop: idea soup for the marketer's soul


Topics covered during this one-day Marketing training include:

Beyond Silverware: Innovative Ideas You Can Put in Place Now

During this session,we will share how to make the most of a marketing budget during these tough economic times by investing in differentiation combined with guerilla marketing as the secret weapons to develop your own super hero marketing powers . In this session, you’ll discover how some simple low cost, out- of-the-box ideas can gain attention to get Results with a capital R.

What Are Your Ingredients? It’s Time to Discover and Differentiate

Branding includes all the emotions that people have about your credit union . And unfortunately, if you do not actively create and reinforce your brand image, your members will craft one for you . Now more than ever, credit unions have extra challenges from a limited staff, budgets and re-sources . Having the discipline to stop being all things to all people, but instead being amazing things to just the right people is the focus of this idea lab . You’ll walk away with some implementable ideas for your credit union on how to connect, engage and build the right community for your members.

Let’s Get Social - Taking Social Media to the Next Level

The social media honeymoon is over . Countless credit unions have attempt- ed to join the online conversation only to find that no one is interested . The hard reality is that posting press releases on a corporate blog or starting a Facebook page hasn’t proven to garnish results . So what does? It’s time to get social! During this session you’ll learn how to take social media to the next level from numerous examples inside and outside the industry.

Speakers: Kelley Parks and Lisa Moore

Kelley Parks is the Creative Catalyst for gira{ph}, a creative marketing and branding firm that helps credit unions amplify their efforts to stand taller against their competition . For 9 years, Kelley served as the Vice President of Marketing & Business Development for Call Federal Credit Union in Richmond, VA . Her love for the credit union movement runs deep as she has been an active volunteer on a local and national level . She is an innovator and has been a member of the Filene Research Institute’s i3 (Ideas, Innovation and Implementation) Team . She’s has received numerous awards, including the CUNA Marketing & Business Development Council’s Marketer of the Year . And if you ask her nicely she’ll sing the alphabet backwards for you . She learned it from her daughter.

Lisa Moore began her career in credit unions at the ripe age of 15 as a teller and has experience in nearly every area - consumer lending, mortgage lending, call center, operations, and member service . As Marketing Manager of Pioneer West Virginia Federal Credit Union, Lisa spearheaded an effort to completely differentiate the credit union from the inside out with new visuals, website, innovative marketing tactics and most importantly a new internal culture . Lisa has a strong passion for the credit union movement, college football and deep fried pickles. She's won numerous awards in her career, including CUNA's best practices.

Date 11/14/2012 9:00 AM to 3:00 PM
Utah Credit Union Association
1805 South Redwood Road, Suite
Salt Lake City, UT 84104
(801) 972-3400

Registration is currently not open for this event.