Attend this training session and learn how to use economic models to become a better marketer! Upon completion of this session, you will have a greater feel for the basic economic models of “supply/demand”, “industry life-cycle”, and “market structure” as well as the marketing concepts of the target market and four (4) P’s of marketing.
Gain an understanding of marketing a credit union, marketing a department within the credit union, and marketing yourself.
Explore basic economic models including supply/demand, industry life-cycle, and market structure.
Learn about the marketing concepts of the target market and the four (4) P’s of marketing.
Apply the economic concepts through three case studies.
Speaker: David Osburn is the founder and managing member of Osburn & Associates LLC, a Las-Vegas-based business training and contract CFO firm. His extensive professional background encompasses over 27 years in banking, finance and marketing.