Facebook, LinkedIn, MySpace, Google+ and other social media websites are changing the world. Credit unions use the social networking phenomena as an effective method for attracting an ever-younger (and an ever-older) client base. Social media can also be used as a weapon against a credit union. We will review how this channel, unmonitored, can become a nightmare for public relations. This session will demonstrate how a social media attack can be constructed. A successful attack could, in one day, cause the credit union to lose market share and accounts and produce negative publicity that might eventually cause a credit union to merge. This presentation demonstrates the need to monitor your credit union’s image as it appears on social media websites. We will discuss embarrassing problems that other businesses and financial institutions have had to handle – and proactive solutions that will keep your credit union in the “Like” category.
- Learn how a single individual can ruin your entire marketing program
- Observe how a well-crafted social media attack can accomplish its objectives in 24 hours
- Know that you need to prepare now to defend from a social media attack
- Discover the lessons learned by major companies who have been harmed by social media attacks
Speaker: Barry Thompson has worked in the financial services industry for over three decades, holding the positions of security officer, compliance officer, treasurer, senior vice president, and executive vice president. He is the only fraud educator in our industry who has worked in senior management positions, which affords him unique insight into financial institutions. During his career, Barry has handled over 900 security cases. He has been involved with investigations and prosecutions on the federal, state, and local levels, and has testified before grand juries, county courts, bankruptcy courts, family courts, and the New York State Supreme Court. He has made presentations on communications, leadership, compliance, and financial institution security – including presentations in Brussels to European bankers on internal fraud, at the United Nations on identity theft, and to Japanese bankers on bank security.