Our speaker explores the secrets of the all-too-rare credit unions that drove sustained consumer loan growth during the Great Recession. Only a tiny minority of credit unions grew loans throughout the downturn, but none had stumbled upon a wholly new product or program. Instead, each was excellent at a handful of things, including sales culture, refinancing, and indirect lending. Hear the stories of their hard-earned success and of how they plan to build on that success in the coming year.
Speaker: Ben Rogers is the Filene Research Institute’s research director and speaks widely on credit union topics and has authored nearly twenty Filene reports. He served previously as director of the Institute’s CU Tomorrow project. Before coming to Filene, he was a Congressional reporter in Washington DC, editor of The CEO Report and chairman of the National Directors’ Convention. Ben holds a master’s degree in Journalism from Northwestern University and a BA from Brigham Young University. He and his family reside in Madison, Wisconsin.